Living in beautiful South Africa with its diverse mix of people and exotic birds, flowers, animals and magnificent scenery inspires Irene to create beautiful designs. For many years she designed hand embroidery kits - Betsy Bee Designs which are distributed all over the world. In 2008 Irene discovered machine embroidery designing and has been digitizing and incorporating many of her hand embroidery designs. These designs are all original and are fully tested so that there are minimal jumps.